編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 932062001 ) |
2 | 9-582-103 | Sealed Air Corporation | Dolan, Robert J. | Marketing | Marketing Management( 932062001 ) |
3 | 9-599-119 | Xerox: Book-In-Time | Rangan, V. Kasturi | Marketing | Marketing Management( 932062001 ) |
4 | 9-693-019 | Toyota Motor Manufacturing, U.S.A., Inc. | Mishina, Kazuhiro | Operations management | Marketing Management( 932062001 ) |
5 | 9-673-057 | Benihana of Tokyo | Sasser, W. Earl, Jr.;Klug, John R. | Service management | Marketing Management( 932062001 ) |
6 | 9-800-253 | Tom Tierney at Bain & Co. (A) | Nanda, Ashish;Fagan, Perry L. | Service management | Marketing Management( 932062001 ) |